CEO Habit #12: The Power of Proactive Assertion

In the quest for the C-Suite, leaders must cultivate a healthy sense of "aggression" – it's not about hostility, but a proactive, decisive style.  At its core, it's about seizing opportunities, making your voice heard, and maintaining a sense of urgency to drive towards ambitious goals. Finding the right balance between this proactive nature and abrasiveness is a hallmark of a great leader.

Let's dissect this further:

  • Forward Momentum: An emphasis on decisive action, pushing forward initiatives, and refusing to be paralyzed by analysis.
  • Confident Voice: Communicating opinions assertively, clearly articulating the rationale behind decisions, and projecting confident ownership of their position.
  • Ownership Mindset: Taking bold responsibility for results, both positive and negative, embodying an "it stops with me" philosophy.
  • Ambitious Drive: Embracing challenges, striving for excellence, and consistently raising the bar instead of settling for mediocrity.

The Signs of "Aggression" Misapplied

  1. Impulsive Haste: Rushing into decisions without proper information-gathering or analysis leads to costly mistakes.
  2. Combative Style: Unnecessarily argumentative or hostile communication shuts down valuable input from others.
  3. Inflexible Approach: Doggedly sticking to an initial plan even when it's failing prevents adaptable strategies.
  4. Blame Culture: Focusing on finger-pointing rather than solutions demoralizes teams and undermines constructive problem-solving.
  5. Disregard for Relationships: Building a network of allies is crucial; acting unilaterally and discounting cooperation burns bridges.

Five Signs of Healthy, Productive "Aggression"

  1. Decisive Action: After evaluating information, leaders can't afford to linger in indecision, they confidently make calls and move forward.
  2. Calculated Risks: Measured boldness – a willingness to step outside the comfort zone to capitalize on opportunities.
  3. Championing Change: Unafraid to disrupt the status quo in pursuit of improvement, proactively challenging existing processes.
  4. Voice of Reason: Speaking up strategically, even when opposing popular opinion, bringing unique perspectives to the table.
  5. Urgency Without Panic: Cultivating a 'bias for action', recognizing time as a resource, and inspiring the team to work at a productive pace.

Best Practices Cultivating This Trait in Your Team

  1. Set Challenging Goals: Stretch goals demand  innovation and encourage stepping outside their comfort zones.
    • Immediate Action: At the next team meeting, present new, ambitious targets, opening the floor for collaborative strategy brainstorming.
  2. Reward Calculated Risk: Praise smart risk-taking even when the outcome isn't a win, focus on the learning process.
    • Immediate Action: Ask a team member to share a 'calculated risk' they took, the results, and how they will apply the learning moving forward.
  3. Emphasize Speed: Celebrate  rapid execution, showing that timely action is valued alongside careful planning.
    • Immediate Action: Introduce a time limit on an issue that often bogs down in discussion. Dedicate a set amount of time to decision-making.
  4. Encourage Ownership: Give greater individual responsibility and autonomy, trusting decisions while offering support as needed.
    • Immediate Action: During your next one-on-ones, identify an area where each team member could take on additional ownership.
  5. Model Assertiveness: Practice assertive communication techniques, be respectfully outspoken and challenge inaction in yourself.
    • Immediate Action: Next time you disagree with a decision, voice your objection clearly and offer alternative viewpoints.